Smart Products; Consumer Perspective

Smart products; consumer perspective – The public perception of smart products

The Office for Product Safety & Standards (OPSS) recently published the results of an experimental study on the public perception of smart products. What do consumers think of the risks of smart products?


Smart products; consumer perspective - The public perception of smart products
Smart products; consumer perspective – The public perception of smart products. |. Photographer: Charlotte Stowe | Source: Unsplash

It is a report by Christos Bechlivanidis and Yanna Zhu of University College London and by Magda Osman, Centre for Science and Policy, Judge Business School, University of Cambridge.

  • how consumers perceive the risks of smart products;
  • how they assign blame when these products fail and cause harm;
  • what actions consumers are willing to take in response.

It is based on online experiments with 1850 UK participants. The views expressed in this report are those of the authors and not necessarily those of the Office for Product Safety and Standards or the Department for Business, Energy & Industrial Strategy (nor do they reflect government policy).

Smart products; consumer perspective A summary of the report can be read here

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