Brussels, 08 May 2012 – EU consumers want to be sure that the products – whether produced in the EU or imported from third-countries – are safe. The good news is that thanks to the increasing effectiveness of the EU’s rapid alert system for non-food dangerous products (“RAPEX”) dangerous products are detected earlier and more effectively and are more promptly removed from the EU market. This process involves a chain of actions including upstream efforts to design out risks at source, better risk assessment and close co-operation between EU authorities, notably customs, to identify risks at the points of entry.